Every year it is the same I start with new
resolutions that I want to keep. It is easy to decide I am going to
hunt or scuba or kayak more. But to get round to actually doing it
that is another thing. As far as personal habits go, I still do
not exercise enough and I will not give up steak and biltong. Some
things are not negotiable.
for the magazine itself, its easy for me: keep on getting better
and stay at the cutting edge of hunting and internet presentation
technology. These resolutions I can keep.
Our new virtual reading experience, for example.
Click the hunter guy to see it.
We let readers read the magazine online, much like a
real magazine. You page through the magazine just like a normal
magazine. But of course, you can zoom, click everywhere and go
directly to a professional hunters site or a product page or watch
One day, Christopher Columbus was at a dinner which
a Spanish gentleman had given in his honor, and several persons were
present who were jealous of the great admirals success. They were
proud, conceited fellows, and they very soon began to try to make
"You have discovered strange lands beyond the seas,"
they said, "but what of that? We do not see why there should be so
much said about it. Anybody can sail across the ocean - and anybody
can coast along the islands on the other side, just as you have
done. It is the simplest thing in the world."
Columbus made no answer but took a boiled egg from a
dish. He looked intently at them with the egg in his hand. "Who
among you, gentlemen, can make this egg stand on end?"
One by one those at the table tried it and said that
it was impossible. Columbus then tapped the eggs small end on the
table, indenting the shell so that it could stand upright.
"What is easier than to do this which you said was
impossible?" Columbus asked them. "It is the simplest thing
in the world. Anybody can do it - AFTER he has been shown how!
There will be African hunting magazines that will do
this after us. But there is always certain satisfaction in being the
first. And, as they say, imitation is the sincerest form of
We at African Expedition wish you the best year you have ever
had, and a heartfelt thanks to all you hunters and adventurers who
help us grow so exponentially.