We have always loved the
African wilds. From early age, sleeping in the bush with only a .22
and young black friends, we have been hunters. We are a group of
passionate Africans, each specialists in our own fields from rifle
and bow hunting to scuba diving, kayak fishing and many other
adventure sports - and we want to share our magnificent outdoors
How it was then
Since our involvement in publishing for the past decade or so we
have seen the hunting and adventure sport fraternity becoming more
internet and computer savvy than most people believed. They search
on the web, get weather forecasts and contribute to hunting blogs
and forums. Even hunters that would not have touched a computer with
an old giraffe bone 10 years ago are now sending and receiving
And more than that, we saw that of the 3 or 4 African hunting and
adventure magazines that existed had tiny subscription bases
- some only 2000 worldwide.
reason for that was that the printing in Africa was expensive and
fraught with logistical problems - and that made delivery to the
major US and European markets costly and slow.
Al Gore's program about global warming made us realise that what
we now enjoy in Africa - like visiting the Okavango Delta, hunting
in Namibia and scuba diving in Mozambique - could actually be in
We could see that the times they are a-changing, as Bob Dylan
We wanted the world's adventurers to enjoy our Africa, and we
needed ways that were new to do so. We wanted to reach more people
The idea came to us after seeing the number of electronic
magazines that were distributed so successfully in other specialist
fields: Why can't we distribute a quality African hunting and
adventure magazine electronically and in print? That way, we don't have to
print thousands of magazines that are not sold (it only becomes
viable to print after about 3,000-4,000 copies) and so help global
warming along to come and mess up our wildest Africa. Those that
wanted to could print the magazine at will.
More than that, many first world conservationists people believe
that hunting and conservation are opposites. That is simply not
true. We could send that truth out in far greater numbers than
traditional print only magazines via the internet - and have the
magazines printed right there where the reader is, and only if
he/she chooses to do so.
The old myth of hunters and computers being like gunpowder and
matches was disproved. The internet was obviously being used by
hunters: there are over 100,000 videos on hunting on
It was then that the The African Expedition Magazine was
born. At first we called it The African Hunting Magazine, but that
sounded too much like one of the older ones and we renamed it.
Right from the start we decided we would never skimp on quality
or cost. And, considering the serious backing that we have, we
thought - what the heck, in for a penny, in for a pound.
We wanted our readers to get the authentic African experience: the
beauty of our savage continent, our stunning wildlife, the
friendship of fellow adventurers, narrow escapes and few laughs.
That is what we love, and we know you do too.
Although we certainly have a great deal to learn, we love what we
We enjoy interacting with the most respected specialists in the
hunting and adventure fields: from legendary hunters to the best
malaria specialists, animal behavioral professors and the many
others who excel in their chosen fields.
We are meeting and interviewing interesting people and getting
the best of the best to write for us.
We are just in the small beginnings of The Africa Expedition
Magazine. We have plenty up our sleeve, and you will reap the
benefits of that: better articles, wider scope and - we hope -
continued excellence in what we do.
We are in it for the long haul - and we are looking forward to
share our Africa with you.
Hamba gahle (go in peace in Zulu)